Sep 25 2018
Brain Dead don’t buy into today’s ‘streetwear’ culture of luxury and limited edition pieces, choosing instead to “make a brand that [is] merchandise for our culture that we love”. With a love for strong graphic tees and the subcultures that they can represent, a main focus of the brand conveying ideas; “not just trying to make products”.
Based in Los Angeles, Brain Dead are a heavily collaborative brand with a strong creative community focus. Self-described as visually fluid, it’s hard to pin point the brand’s exact image - but perhaps that’s what keeps them so interesting.
Inspired by a wide range of of disciplines, Brain Dead are known for drawing inspiration from obscure comics, album artwork, skateboarding culture and punk aesthetics. However, the latest collection takes its cues from subtler sources; The Southern Reach Trilogy by Jeff VanderMeer and Stranger in the Woods: The Extraordinary Story of the Last True Hermit by Michael Finkel. Both explore the strength and pull of nature, with one based on fact and the other science fiction. In an interview with Goodhood, Brain Dead designer Ed Davis talks about how the books resonate with the age we live in;
Shipping & Delivery
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New Zealand $5
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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.
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