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20 Bond Street


New Zealand

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+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.00pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm

Aug 06 2021

GET TO KNOW - Cali Thornhill Dewitt & Positive Messages

Positive Messages was conceived in 2020 during the first Covid-19 lockdown by GAG favotites P.A.M and Cali Thornhill DeWitt. The brand is all about spreading good vibes in a very weird social climate.

With contributions from PAM’s global community of creative friends (artists, writers, curators, DJs, producers and more) each submission contained “new ways of being, seeing, feeling, listening, connecting, sharing, imagining and tuning into joy.”

Not only are the messages positivity radiating, but the brand also has a focus on a positive sustainable impact. Produced in the US, their t-shirts, hoodies and sweatpants use EcoLife fabrics which are made using 50% recycled / 50% BCI (Better Cotton Initiative) yarn by EcoCycle®. The recycled cotton combined with solar energy saves 5.46 square miles of land cultivation, and 2,024 gallons of water compared with conventionally grown cotton.

Damn good work - so we thought you guys should know some more about the man behind half the brand.

"A driving force for many collaborations including his famed merchandise for Kanye West's The Life of Pablo, and teaming up with Virgil Abloh on multiple occasions. "

Cali Thornhill DeWitt is a bit of an enigma. As a cult artist and creative his work spans multiple worlds. His DIY aesthetic pairs strong typography with photographic imagery often of war, and aerial shots of earth in darkly humorous collages. Dewitt's style often evokes his past of making DIY band posters and album artwork throughout the 1990's - he's a true kid of the grunge era and even toured with Courtney Love and Kurt Cobain to nanny for their daughter.

Throughout his career Dewitt has been a true tastemaker, being a driving force for many collaborations including his famed merchandise for Kanye West's The Life of Pablo, and teaming up with Virgil Abloh on multiple occasions. He helped bring to life a Dover Street Market's installations and later a capsule collection with Off-White.

The thing about DeWitt is, you've probably never heard of him but witnessed his creative outputs, that's because he respects and loves his autonomy. Living in Los Angeles he's surrounded by those hoping to become rich and famous, but that has never made him tick.

"I ride my bicycle almost everywhere, so I’m at night riding my bike analyzing a lot and listening to music."

In a GQ Interview DeWitt pays tribute to the internet for how he stays culturally in the loop. He is no old head complaining about how Kodak Black is hard to understand, instead he celebrates where culture is now. DeWitt keeps himself culturally connected through people and music. He's a big fan of record label The trilogy tapes based in London, and White Material.

All round Cali Thornhill DeWitt is a damn cool guy - cool in the utmost complementary way! An underground, creative, sober, weed smoking, bike ridding, visionary. He's a straight up understated influential person.

Shop Positive Messages here.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

Orders will be shipped in normal time frames but because of Covid-19 restrictions please allow an additional 3 – 5 days due to additional safety measures put in place to ensure the safety of our team and couriers.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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