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Store Info


20 Bond Street


New Zealand

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+64 4 381 4653

Opening Hours

Mon - Fri: 10.00am – 5.30pm

Saturday: 10.30am – 5.00pm

Sunday: 10.30am – 5.00pm

May 16 2024

The grass has just been cut and fresh washing is drying on the line. Abel’s new scent 'Laundry Day' encompasses a perfect spring day to be enjoyed year round.

Laundry Day with Abel

Abel is one of the first global fragrance houses to incorporate leading biotechnology into their formula. Over half of the ingredients in Laundry Day are biotech or upcycled. This creates a more efficient, consistent and less volatile supply chain that’s completely renewable and readily biodegradable.

To further minimise a culture of excess, Abel has a strict one-in-one-out philosophy for their range of key fragrances. Laundry Day replaces White Vetiver, which launched in 2015. White Vetiver and Laundry Day share a similar scent profile, but with Abel's latest developments Laundry Day has more longevity and lower environmental impact.

Master Perfumer Isaac Sinclair, who has worked in creative partnership with Abel for over a decade says “By consistently pushing the boundaries of natural, renewable ingredients, we’re able to continually innovate and improve, and we feel certain that lovers of White Vetiver will be drawn to Laundry Day for its similar fresh and zesty style, but will be blown away by the longevity of the scent on skin.”

Key notes of Laundry Day: Cut grass, Aldehydes, Lime, Passionfruit, and Orange Vetiver.

For nearly a decade Abel has been on a mission to create the world’s best 100% natural perfume without compromising on ethics or aesthetics, and in doing so, inspire positive change. Born in Amsterdam and now calling Wellington, New Zealand home, GAG is proud to be one of their key global stockists.

Shop Laundry Day here.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $10.00 for courier delivery (excludes rural).

We are dispatching orders daily / within 1-2 working days of order being placed.

We aim to deliver all NZ orders with a 1-3 day courier service ~ But during these wild Covid times deliveries may take 1 to 3 working days to be delivered.

We strongly recommend choosing "Local Pick-Up" / "In-Store Pick-Up" if you live in Wellington.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding out about online orders, what payment methods are provided, warranties and everything else in-between, we aim to aid you during your time of great great need. In saying all of that, if you'd rather just read up on everything follow the link!

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Returns & Refunds

Full price purchases placed online are eligible to be returned for an exchange, store credit, or refund providing your returns items fit our returns policy conditions outlined below if you contact us within 48 hours of receiving your order.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned Items must be unused, with the original tags & packaging still attached to the product. All footwear must be returned in the original shoe box, sunglasses and jewellery in the original case & box.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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