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Store Info


20 Bond Street


New Zealand

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+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.00pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm

Aug 27 2021

Welcoming POP! The finest skate brand from Amsterdam, touching down at GAG.

Welcoming: POP Trading Co.

Pop Trading Co has finally made it's way to GAG, a brand that we've had our eyes on for a long time. Founded in 2013 by Peter Kolks and Ric van Rest. Pop Trading Company is renowned as the best skate brand to come out of Amsterdam. Inspired by the city's skate culture and the local community in Benelux the brand continually establishes a refined aesthetic, focused on shaping today’s field of skateboarding on their own terms.

Growing up in the 90's during Skateboardings entry into pop-culture is where Ric and Peter drew their inspiration from, however POP's approach to design is far removed from the early skate aesthetic on the reliance of graphic tee's. Instead they push for a more refined approach. The two felt as though there was a gap in the market for a toned down skate aesthetic that can be worn by the die hard skaters, and for those that don't skate as well. "Pop Trading Company is Ric Van Rest, me and our team, trying to do a more considerate version of a skateboard apparel brand. Like a menswear-inspired skate brand; or the other way around. Selfishly, it’s just what we both like as we grow older."

"We felt that wasn't there, more of a toned-down version of a skate brand that can also cater to a non-skate audience or an older guy..."

Starting out as a distributor for brands such as Palace, Polar Skate Co. and Quartersnacks, the duo’s goals grew after Kolks had the idea of opening a boutique style skate shop that sold a variety of menswear brands, all in the aspiration of supporting the skate community in Benelux. For the duo, it wasn't so much a business as it was a hobbie, like most skate brands - a bunch of friends just doing what they love. Having their own skate team of 20 riders POP puts out a lot of skate content with monthly Video Edits and publications for multiple magazines.

We were wholesaling boards, or in other words, Trading in Pop…

The name POP Trading Co. (Sadly not just 'POP' for legal reasons) is inspired by skating itself. "‘Pop’ can be interpreted in multiple ways but in our case it references popping your skateboard. If you have a good snap and you can jump high, you have good pop. If you have a fresh new board it has good pop. As we started out 6 or 7 years ago distributing brands like Palace and Polar, we were wholesaling boards, or in other words, Trading in Pop…"

It wasn't until later that POP would start producing their own clothing line. In 2016 Palace decided to pull back their distribution of apparel globally - needing to fill the gap, Peter Kolk's father; who also happened to be the book keeper, suggested the two start their own brand, with everything already in place it was a natural progression. Their good friend and renowned Amsterdam artist Piet Parra agreed and told them he loved what they were doing and connected the two of them with his factories. AW16 was the first season of POP and they've been getting better ever since, getting picked up by iconic stores such as Civilist Berlin, Supreme, Slam City Skates, and now GAG.

Since the creation of their own line of apparel POP has gone on to collaborate with some pretty incredible brands; Vans, Mr Porter, Carharrt, iconic Dutch character Miffy, and Piet Parra, just to name a few. They've also gone on to become the first ever skate brand to show at Paris Fashion Week.

POP's been a brand we've been watching for years, and we're now stoked to add it to the line up.


Check out our range of POP Trading Co here...

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

Orders will be shipped in normal time frames but because of Covid-19 restrictions please allow an additional 3 – 5 days due to additional safety measures put in place to ensure the safety of our team and couriers.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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