Check out the latest New Balance arrivals!

Your Cart


$0.00 NZD

Continue Shopping

Store Info


20 Bond Street


New Zealand

View Map

+64 4 381 4653

Opening Hours

Mon - Fri: 10.00am – 5.30pm

Saturday: 10.30am – 5.00pm

Sunday: 10.30am – 5.00pm

Nov 02 2022

The 990 is so good, New Balance never stops making them. The 990v6 is releasing at Good As Gold on November 4th at 10am.

New Balance 990v6

GAG is excited to announce the release of the 990v6 on November 4th - 40 years since the release of the first ever New Balance 990. Known for its pavement-pounding performance, premium materials and high tech specs, the 990v6 builds on the tried and true features of its predecessors. The updated 990v6 design dispenses with the standard midfoot saddle, allowing the pigskin and synthetic overlays to flow from heel to toe across the mesh upper. The evolved design marks one of the most dramatic changes from one generation model to the next, but the greatest leap forward occurs on the inside. The addition of the FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen.

Back in the 1980s, as big brands began striving to cut manufacturing costs in order to keep up with an aggressively price-oriented consumer market, New Balance took a decidedly different approach. Realising there was another way to view the situation that didn’t ‘require buying into the new wave of consumerism that was sweeping the globe’, the Boston-based company decided to focus on quality, rather than cutting costs in order to pass savings onto the consumer. An early version of today’s anti-fast fashion movement, New Balance aimed to produce shoes of the highest quality, built to last with no expense spared, rather than making shoes at a lower cost that customers would have to replace on the regular.

With this outlook, New Balance released the iconic 990 in 1982. Retailing for a sizzling US$100 price tag, it was the most expensive running shoes on the market at the time. Despite the big bucks needed to land a pair, the 990 proved its worth and after only six months, New Balance had smashed their projected first-year sales of 5000 with over 50,000 orders.

New Balance 990v6 is now available online at Good As Gold.

Head to @goodasgoldshop to stay updated on upcoming sneaker releases.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

We are dispatching orders daily / within 1-2 working days of order being placed.

We aim to deliver all NZ orders with a 1-3 day courier service ~ But during these wild Covid times deliveries may take 1 to 3 working days to be delivered.

We strongly recommend choosing "Local Pick-Up" / "In-Store Pick-Up" if you live in Wellington.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding out about online orders, what payment methods are provided, warranties and everything else in-between, we aim to aid you during your time of great great need. In saying all of that, if you'd rather just read up on everything follow the link!

Read More

Returns & Refunds

Full price purchases placed online are eligible to be returned for an exchange, store credit, or refund providing your returns items fit our returns policy conditions outlined below if you contact us within 48 hours of receiving your order.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned Items must be unused, with the original tags & packaging still attached to the product. All footwear must be returned in the original shoe box, sunglasses and jewellery in the original case & box.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

Read More