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Store Info


20 Bond Street


New Zealand

View Map

+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 10.30am – 5.00pm

Good People

The quality and comfort of a pair of New Balance triumphs above all else - New Balance is a household name around the world, but for this series we've focussed on 9 Wellingtonians, friends of GAG, who go about their daily lives in a pair of New Balance.

'Good People' in 'Good Shoes'.

This is Morva, she's staff member Olly's Grandmother. Olly tells us she's a weapon on the croquet court - and we believe it.

Morva wears New Balance ~ 2002r ~ Adrift/Moonbeam/Castlerock

The secret to getting a tattoo you'll never regret is getting one from Zeir. Make an appointment to see him up at Cuba Street Tattoo.

Zeir wears New Balance ~ 1906 ~ Metallic Silver

This is Nicole. She wears many hats, at the moment she's wearing the mother hat and raising her wonderful son George.

Nicole wears New Balance ~ 574 ~ Orange Burst/White

Marlar did us all a favour by opening one of the best food spots in Wellington, Mabel's - a Burmese eat and drink shop. Go and eat some of their amazing food!

Marlar wears New Balance ~ 530's ~ Linen Fog Overcast

Willy and Tait are the dynamic duo who own and operate Swimsuit Coffee. They keep the GAG team caffeinated on a daily basis.

Willy wears New Balance ~ BB550 ~ White/Gum

Tait wears New Balance ~ BB550 ~ Natural Indigo/Burgundy

Lele is one of GAG’s favourite courier drivers. Not only does he get our goods from A to B, but he consistently provides superb energy whenever he enters our office.

Lele wears New Balance ~ 1500 ~ Made In UK ~ Grey/Navy

Stella aka BabeTech is a resident DJ at RadioActive. Catch her on the radio or at the club!

Stella wears New Balance ~ RC30 ~ Dark Navy/Red/White

'Good People'

Photography ~ Russell Kleyn

Creative Direction ~ Olly Campbell & Tessa McNab

Styling ~ Tessa McNab

Paloma Wool