Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. VEJA sneakers are produced in Brazil and Portugal, in factories that respect workers' rights.
Reinventing the sneaker.
Conceptualised by Sébastien Kopp and François-Ghislain Morillion, Veja has been driven by ethical, transparent processes and production from the very beginning. The sneaker industry is notoriously unethical, but the founders of Veja have never accepted that it has to be this way. So back in 2004, they took it upon themselves to start from the ground up, taking production right back to scratch to do things differently.
Over 20 years of innovation and relationship building.
Each material used in the production of Veja sneakers is ethically sourced, with fair trade being at the heart of all that Veja does. Raw materials such as amazonian rubber and organic cotton are sourced from Brazil, Peru, Germany, and Italy. They work directly with producers to ensure their business interaction only has positive impacts on the community.
Veja has a good head on its shoulders.
The heart of the VEJA model: reinject the amounts of investment normally allocated to advertising into the phase that comes before the assembly line. Eliminating ads, marketing costs, doing away with brand ambassadors, billboards, means Veja invests only in reality rather than fiction. It means working back up the production chain and investing in nature and community. It means spending more time on the ground, rather than investing in smoke and mirrors.
MAKE GOOD CHOICES.
Great Service - 5 Star Reviews - We got you!
Amazing Experience
Delivery was really quick and love the cute little note in the package. Everything arrived in great condition.
EJ, 10 Nov 2025
Super Boutique
I'm never disappointed with the quality and style of the product I buy. The staff are friendly and extremely helpful when I ring for anything (inquiry or opinion). This is a super boutique. The physical store is good too. Alot to choose from all over the world. A top New Zealand shop!
Tony, 4 Nov 2025
Amazing!
Everything was perfect from the ease of ordering online, the speed of delivery, the attention to detail in the packaging, and the shoes themselves! Amazing service all round x
Brooke, 2 May 2025
Extremely friendly & helpful staff...
who seem genuinely interested in helping you find something that you want.
LC, 5 Aug 2025