Patagonia
Since its inception in 1973, Patagonia’s founder Yvon Chouinard has ensured the company's commitment to environmental conservation has remained at the forefront of its mission.
The ethos behind the California king pin is just as cool, In 2022 Yvon Chouinard transferd the company's ownership to a series of trusts: the Patagonia Purpose Trust and the Holdfast Collective. The Holdfast Collective, which receives 98% of the company's stock, is dedicated to fighting climate change and protecting nature, while the Purpose Trust ensures the company's values are preserved
