Grey Days is a multi-week celebration in May that spotlights the new and classic expressions of New Balance's enduring legacy in its signature colour - grey.
Comfort, quality, and all the other good stuff we know and love about New Balance aside - the colour grey has become synonymous with the brand since the 80's. Grey has become a symbol of refinement and timelessness recognised around the world.
Made In USA 1300JP
New Balance have arguably saved the best release for last with the highly anticipated Made in USA U1300JP dropping on Thursday May 29th - a once-every-five-years opportunity!
The 1300JP stands out as one of New Balance’s most sought-after styles, not only because of its rarity, but because of its impeccable craftsmanship and unique place in global sneaker culture.
Released in 1985, the original 1300 was lauded for its combination of technological innovation and premium materials. Even though the original 1300 shattered the era’s established price ceiling, the shoe quickly gained traction amongst consumers, particularly in Japan.
New Balance fans began wearing the 1300, not just to run, but as a mark of status and taste, rooted in the culture’s deep reverence for craftsmanship. The discerning sneaker buying public paid extra close attention to the details of the shoe where the immense care taken to construct each component was evident, down to the subtle individual irregularities created by hand stitching. The 1300 elevated standards of quality and craft to a level that transcended performance footwear
In-store release: Thursday May 29 at 10.00am
Online release: Thursday May 29 at 12.00pm
How Grey Became Iconic
In service of building a superior running shoe in the 1980s, New Balance introduced the colour Grey intentionally, a choice made with the same level of consideration as any performance feature.
In keeping with the fearlessly independent New Balance ethos, the colour Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of urban road running.
Before long, people noticed that Grey running shoes looked good anywhere.
Signature Colour, Infinite Forms.
While New Balance silhouettes have evolved over the years with ever-changing technology and materials, Grey continues to embody New Balance's timeless quality and style, in every form.
In honour of Grey Days for 2025, New Balance have dreamed up a special collection releasing throughout the month of May - consisting of various shades of New Balance's signature colour.
