Comfort, quality, and all the other good stuff we know and love about New Balance aside - the colour grey has become synonymous with the brand since the 80's. Grey has become a symbol of refinement and timelessness recognised around the world.
In service of building a superior running shoe in the 1980s, New Balance introduced the colour Grey intentionally, a choice made with the same level of consideration as any performance feature.
In keeping with the fearlessly independent New Balance ethos, the colour Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of urban road running.
Before long, people noticed that Grey running shoes looked good anywhere.
