FUCT

Friends U Can’t Trust, more infamously known as FUCT was founded by American artist and designer Erik Brunetti, and professional skateboarder Natas Kaupas in Los Angeles.

It was part of the fabric of 90s skate culture and is just as relevant 30 years in the making. Unapologetically vocal on it’s anti-establishment message, and embodying freedom of expression in everything they do. FUCT has been a trailblazer in championing the ideals of creative expression and freedom of speech.

Think of your favourite modern streetwear brand - FUCT has influenced it.