The 'Aged Well' 992 is inspired by the first ever collaboration sneaker between New Balance and Joe Freshgoods. The 'No Emotions Are Emotions' 992, released in 2020, incorporated the rad effect of sunlight fading over time.
The 992 light pink colourway symbolises a shoe that has gradually weathered under the sun, representing the enduring relationship between New Balance and Joe Freshgoods. The gradient effect across the five shades also captures the long-term evolution of their collaboration.
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"With this campaign and collection, I aimed to capture and illuminate an incredible chapter of my life that has been all about growth in a personal and real way, highlighting the evolution of my five-year relationship with New Balance, the ups and the downs, but most importantly, its lasting impact on global sneaker culture,” - Joe Robinson, Founder, and Creative Director of Joe Freshgoods.
Through powerful storytelling and maintaining a dynamic relationship while cementing key milestones— such as the landmark All-Star Weekend in 2020 when Joe Freshgoods and New Balance launched their first two shoe collaborations and his vibrant short film "Outside Clothes"—Joe Freshgoods has transformed the sneaker industry over the course of 5 years, 10 projects, and 20 shoes.
