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Store Info

Wellington

20 Bond Street

Wellington

New Zealand

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+64 4 381 4653

Opening Hours

Monday - Thursday: 10.00am – 5.00pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Saturday: 10.30am – 4.00pm

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Winner Alert! Best Fashion Wellington ~ Thanks To Capital Magazine.

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The Good Shit Community — Hamish Mckay Gallery

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The Good Shit Community — Romeos

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The Good Shit Community — 121

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Good Shit Isolation Series

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What the GAG gang is recommending to you this lockdown.

The Good Shit Community

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We got in touch with Seoul Salon, a member of the Good Shit Community to check out the Good Shit they’re doing.

Welcoming: POP Trading Co.

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Welcoming POP! The finest skate brand from Amsterdam, touching down at GAG.

GET TO KNOW - Cali Thornhill Dewitt & Positive Messages

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VERNER x GIAN MANIK

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The collaboration between two Melbourne taste makers

Baserange is Beautiful.

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Learn more about it.

So what about ThisIsNeverThat?

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Let us tell you.

Norse Projects x Geoff Mcfetridge

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The further you go the deeper it gets — a capsule collection created by Norse Projects and Los Angeles based artist Geoff Mcfetridge.

Let's talk Buddy Tees.

Blog

There's so much good stuff about these humble tees that quite frankly, you really oughta know.

Medicom [email protected] are back!

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We've just had a bunch of special new [email protected] arrive at GAG in 1000% and 400% sizes!

Welcoming House Of Sunny!

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We've admired House Of Sunny for a good while now, so we're excited to finally have it available for you at GAG!

Meadowlark 'Amour'

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Entirely about love, with each piece holding emotion and meaning, Meadowlark's new collection Amour is vintage-inspired assortment of jewels with a hint of nostalgia and French charm.

'SUMMER DAYS' Image series: 5

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Positive Messages by Perks And Mini

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'Positive Messages' is a collection of joyful narratives to reframe the future.

'SUMMER DAYS' Image series: 4

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Coming soon: Carne Bollente!!

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We're very happy to be welcoming back the very free, independent and completely unique Carne Bollente at Good As Gold very soon!!

'SUMMER DAYS' Image series: 3

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'SUMMER DAYS' Image series: 2

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This is Verner...

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An exciting new range from Verner is arriving at Good As Gold soon.

'SUMMER DAYS' Image series: 1

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Welcoming Good Morning Tapes to Good As Gold...

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New Brand Alert: Damson Madder

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We're very happy to have found another sustainable womenswear brand to add to the list!

Paloma Wool is on it's way!

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We try not to play favourites, but we'll admit that we're particularly excited for Paloma Wool to arrive.

Stan Ray FW20

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The latest campaign from Stan Ray USA is super rad and we want to share it!

Meet Frances from Abel...

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Abel was founded in Amsterdam by New Zealander Frances Shoemack.

Good As Gold is a finalist baby!!

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We're stoked that our new space has been announced as a finalist in the Designers Institute of New Zealand Best Design Awards for 2020.

'LUCIEN' by Meadowlark

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Treasured art and architecture from Europe inspired LUCIEN (meaning light), the latest collection from coveted jewellery brand Meadowlark.

Meet Steve from No Comply (Anti Est.)

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Good Sport Magazine interviews Steve who is behind the seasonal releases of No Comply.

20 years of P.A.M celebrated by i-D!

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i-D have traced the iconic label's design evolution, collaborative history and contribution to culture in the lead up to their 20th anniversary.

Welcome to our crib...

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Come inside and let us take you for the grand tour.

Carne Bollente "THE ODYSSEX"

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Free, independent and completely unique.

Welcoming Abel to Good As Gold

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Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to create the world’s best natural perfume. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.

Reflect, Read, React

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A note from us on behalf of the GAG team #BlackLivesMatter

New [email protected] pals have just landed!

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Paloma Wool ~ A creative force to be reckoned with

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Paloma Wool SS20 is arriving at Good As Gold real soon! It's fun and lush - you guys are gonna fricken love it! Let me tell you why.

Connie's analysis of the iconic but humble boilersuit.

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It's simple really, here's 5 reasons why you should get one.

LOCKDOWN

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LOCKDOWN BUBBLE GANG ANIMATION

This Is A Public Service Announcement...

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Brought to you by Good As Gold, No Comply and the NZ Government.

Le Bon Shoppe have your feet covered!

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Never, ever underestimate the amazing feeling of putting on a really, really nice pair of socks.

The Superb Henrik Vibskov...

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"Vibskov combines New Nordic edginess with practicality and wearability that is executed with precise attention to detail to create unique yet timeless pieces. In short, his work is super fucking rad and we are so lucky to be able to stock it for you guys!"

Powers

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A graphic based brand we reckon you should know about.

Thoughts from The GAG Gang ~ @home edition

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Various thoughts from some of the GAG team whilst we stay safe and stay sane in all our different corners during lockdown. Along with some memes from our saved images over the last few weeks...

Veja Fit Guide

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When you buy shoes the wrong size and then you aren't able to wear them because your toes are intolerably squished, or when you buy them too big and have to limit your sock choices to only the thickest you can possibly muster up or even double layer? Yeah, let's avoid that.

Something to Watch: Beautiful Losers

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A Must See Documentary About 90s Misfit Skaters and Artists by Aaron Rose & Joshua Leonard

Competition Alert ~ Design A Positivi-tee!

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Winners will get their design printed and sold in-store, with all profits going towards a charity of their choice.

Happy Holiday with The GAG Gang ~ Ruben

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Stephanie

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Charlie

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Raag

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Lexi

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Catherine

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Robinson

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Hannah

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

GAG presents Slowlane!

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Get in our lane, it's a fun place to be.

L.F.Markey and what's great about it.

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L.F.Markey is a London-based womenswear brand who make clothing that's well-made, fun and good for all women.

So, what does post-petroleum mean?

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Introducing The Condor ~ ⁠Veja's first step into the running world. Now let us tell you what makes them so special.

Hey VEJA, it's so nice to see you.

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“When you deconstruct a product, and you have a truly transparent approach, reality becomes more fascinating than any advertising fiction or marketing story. And that's what we’re trying to prove with Veja."⁠

Brain Dead Eyewear

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'Post Modern Primitive Eye Protection' ~ We dig it

Veja: Sneakers with a conscience

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Everyone's favourite ethical sneaker is back!

The Ultimate Guide To Nike Technology — Good as Gold

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The Ultimate Guide to Nike's Technology

The 997 Legacy Continues - NB 997H

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With the latest New Balance 997H sneakers now in-store, we’re taking a look back at the history of the iconic 997 in all its forms.

Norse Projects x Daniel Frost

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Everything You Need To Know About Good As Gold

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Owner and founder Ruben Bryant was interviewed for Newspread Ideas.

POWERS Is Everything You Need And Want For Graphic T-Shirts

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The latest drop from Eric Elm's brand is available now.

What is 27mollys?

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I sat down with Brent Paye, founder 27mollys to talk Jewellery, Young Thug and basketball

Introducing Our Latest Womenswear Label - L.F. Markey

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What started in 2008 by Australian born designer Louise Markey as reinterpreted silk shirts, LF Markey now creates a full ready-to-wear line out of London.

Put A Smile On Your Dial

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Our latest t-shirt release to celebrate our new store!

Bossman's Interview With The Residents

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Peep the latest interview about all things GAG - our origins, vision and backstory about Ruben.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.






WE ARE SHIPPING ALL ORDERS.
Orders will be shipped in normal time frames but because of Covid-19 restrictions please allow an additional 2 – 3 days due to additional safety measures put in place to ensure the safety of our team and couriers.


Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Returns

Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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