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Store Info

Wellington

20 Bond Street

Wellington

New Zealand

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+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 10.30am – 5.00pm

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Artist Profile - Nell

Blog

The latest arrivals from Meadowlark are designed in collaboration with Sydney-based artist Nell. Each piece is a meticulous replication of Nell’s most recognisable artworks.

Why we love Veja

Blog

Project Positivi-Tee 2022 ~ WINNERS

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We asked, and you guys certainly delivered! Check out the winning designs and buy 1 or maybe 10 of each - it's for charity!

PROJECT POSITIVI-TEE 2022

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Positively brought to you by Good As Gold & Dougs™

Patta x New Balance M990PP3 Light Olive/Lime ~ Raffle Release

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Patta x New Balance M990PP3 Light Olive/Lime are available at Good As Gold via raffle entry.

Let's Talk Lazy Sneakers...

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Good As Gold (20 Bond Street, Wellington) is now an official collection site for Lazy Sneakers.

New Balance M990AI2 - Release Information

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Another pair of crème de la crème sneakers produced by the Boston-based 'Made in USA' team.

Your guide to good Sneakers.

Blog

We're pretty sure we have some good kicks that you need to know about. So we decided to focus on some of our sneakers and why you need them in your wardrobe.

Material Matters ~ Kowtow Video

Blog

Kowtow's greatest inspiration has always come from nature. Following the lead of those who have come before them, this collection is influenced by the women of Bauhaus who showed that life is improved with design that is informed by nature.

Material Matters ~ Kowtow

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LOVE WINS

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Established in Paris in 2014 by Co-founders Hijiri Endo, Théodore Famery and Agoston Palinko, Carne Bollente is a free and independent brand which is serious about sexual positivity without forgetting a sense of humour.

Welcoming ~ Stora Skuggan

Blog

Founded in 2015, Stora Skuggan's perfumes are based on stories that blur the line between myth and reality, creating an entire new world of story building and scents.

Veja Fit Guide

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When you buy shoes the wrong size and then you aren't able to wear them because your toes are intolerably squished, or when you buy them too big and have to limit your sock choices to only the thickest you can possibly muster up or even double layer? Yeah, let's avoid that.

Welcoming: POP Trading Co.

Blog

Welcoming POP! The finest skate brand from Amsterdam, touching down at GAG.

Welcoming TheOpen Product!

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Our hottest new brand.

New Years Eve Fits

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We got the ultimate NYE outfits already sussed.

OpéraSport Has Arrived

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OpéraSport Has Arrived

Get to Know — Ramps

Blog

Our latest addition to the GAG brand list is a little label we've had our eye on for a hot minute. Based in London, and inspired by graph culture Ramps is delivering sick graphic tees and even better vibes. Bossman Ruben hit up Ramps to ask a few questions about himself and his brand.

Winner Alert! Best Fashion Wellington ~ Thanks To Capital Magazine.

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The Good Shit Community — Hamish Mckay Gallery

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The Good Shit Community — Romeos

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The Good Shit Community — 121

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Good Shit Isolation Series

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What the GAG gang is recommending to you this lockdown.

The Good Shit Community

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We got in touch with Seoul Salon, a member of the Good Shit Community to check out the Good Shit they’re doing.

GET TO KNOW - Cali Thornhill Dewitt & Positive Messages

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VERNER x GIAN MANIK

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The collaboration between two Melbourne taste makers

Baserange is Beautiful.

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Learn more about it.

So what about ThisIsNeverThat?

Blog

Let us tell you.

Norse Projects x Geoff Mcfetridge

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The further you go the deeper it gets — a capsule collection created by Norse Projects and Los Angeles based artist Geoff Mcfetridge.

Let's talk Buddy Tees.

Blog

There's so much good stuff about these humble tees that quite frankly, you really oughta know.

Medicom [email protected] are back!

Blog

We've just had a bunch of special new [email protected] arrive at GAG in 1000% and 400% sizes!

Welcoming House Of Sunny!

Blog

We've admired House Of Sunny for a good while now, so we're excited to finally have it available for you at GAG!

Meadowlark 'Amour'

Blog

Entirely about love, with each piece holding emotion and meaning, Meadowlark's new collection Amour is vintage-inspired assortment of jewels with a hint of nostalgia and French charm.

'SUMMER DAYS' Image series: 5

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Positive Messages by Perks And Mini

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'Positive Messages' is a collection of joyful narratives to reframe the future.

'SUMMER DAYS' Image series: 4

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Coming soon: Carne Bollente!!

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We're very happy to be welcoming back the very free, independent and completely unique Carne Bollente at Good As Gold very soon!!

'SUMMER DAYS' Image series: 3

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'SUMMER DAYS' Image series: 2

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This is Verner...

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An exciting new range from Verner is arriving at Good As Gold soon.

'SUMMER DAYS' Image series: 1

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Welcoming Good Morning Tapes to Good As Gold...

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New Brand Alert: Damson Madder

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We're very happy to have found another sustainable womenswear brand to add to the list!

Paloma Wool is on it's way!

Blog

We try not to play favourites, but we'll admit that we're particularly excited for Paloma Wool to arrive.

Stan Ray FW20

Blog

The latest campaign from Stan Ray USA is super rad and we want to share it!

Meet Frances from Abel...

Blog

Abel was founded in Amsterdam by New Zealander Frances Shoemack.

Good As Gold is a finalist baby!!

Blog

We're stoked that our new space has been announced as a finalist in the Designers Institute of New Zealand Best Design Awards for 2020.

'LUCIEN' by Meadowlark

Blog

Treasured art and architecture from Europe inspired LUCIEN (meaning light), the latest collection from coveted jewellery brand Meadowlark.

Meet Steve from No Comply (Anti Est.)

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Good Sport Magazine interviews Steve who is behind the seasonal releases of No Comply.

20 years of P.A.M celebrated by i-D!

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i-D have traced the iconic label's design evolution, collaborative history and contribution to culture in the lead up to their 20th anniversary.

Welcome to our crib...

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Come inside and let us take you for the grand tour.

Carne Bollente "THE ODYSSEX"

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Free, independent and completely unique.

Welcoming Abel to Good As Gold

Blog

Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to create the world’s best natural perfume. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.

Reflect, Read, React

Blog

A note from us on behalf of the GAG team #BlackLivesMatter

New [email protected] pals have just landed!

Blog

Paloma Wool ~ A creative force to be reckoned with

Blog

Paloma Wool SS20 is arriving at Good As Gold real soon! It's fun and lush - you guys are gonna fricken love it! Let me tell you why.

Connie's analysis of the iconic but humble boilersuit.

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It's simple really, here's 5 reasons why you should get one.

LOCKDOWN

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LOCKDOWN BUBBLE GANG ANIMATION

This Is A Public Service Announcement...

Blog

Brought to you by Good As Gold, No Comply and the NZ Government.

Le Bon Shoppe have your feet covered!

Blog

Never, ever underestimate the amazing feeling of putting on a really, really nice pair of socks.

The Superb Henrik Vibskov...

Blog

"Vibskov combines New Nordic edginess with practicality and wearability that is executed with precise attention to detail to create unique yet timeless pieces. In short, his work is super fucking rad and we are so lucky to be able to stock it for you guys!"

Powers

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A graphic based brand we reckon you should know about.

Thoughts from The GAG Gang ~ @home edition

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Various thoughts from some of the GAG team whilst we stay safe and stay sane in all our different corners during lockdown. Along with some memes from our saved images over the last few weeks...

Something to Watch: Beautiful Losers

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A Must See Documentary About 90s Misfit Skaters and Artists by Aaron Rose & Joshua Leonard

Competition Alert ~ Design A Positivi-tee!

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Winners will get their design printed and sold in-store, with all profits going towards a charity of their choice.

Happy Holiday with The GAG Gang ~ Ruben

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Stephanie

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Charlie

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Raag

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Lexi

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Catherine

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Robinson

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Happy Holidays with The GAG Gang ~ Hannah

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We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

GAG presents Slowlane!

Blog

Get in our lane, it's a fun place to be.

L.F.Markey and what's great about it.

Blog

L.F.Markey is a London-based womenswear brand who make clothing that's well-made, fun and good for all women.

So, what does post-petroleum mean?

Blog

Introducing The Condor ~ ⁠Veja's first step into the running world. Now let us tell you what makes them so special.

Hey VEJA, it's so nice to see you.

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“When you deconstruct a product, and you have a truly transparent approach, reality becomes more fascinating than any advertising fiction or marketing story. And that's what we’re trying to prove with Veja."⁠

Brain Dead Eyewear

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'Post Modern Primitive Eye Protection' ~ We dig it

Veja: Sneakers with a conscience

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Everyone's favourite ethical sneaker is back!

The Ultimate Guide To Nike Technology — Good as Gold

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The Ultimate Guide to Nike's Technology

The 997 Legacy Continues - NB 997H

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With the latest New Balance 997H sneakers now in-store, we’re taking a look back at the history of the iconic 997 in all its forms.

Norse Projects x Daniel Frost

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Everything You Need To Know About Good As Gold

Blog

Owner and founder Ruben Bryant was interviewed for Newspread Ideas.

POWERS Is Everything You Need And Want For Graphic T-Shirts

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The latest drop from Eric Elm's brand is available now.

What is 27mollys?

Blog

I sat down with Brent Paye, founder 27mollys to talk Jewellery, Young Thug and basketball

Introducing Our Latest Womenswear Label - L.F. Markey

Blog

What started in 2008 by Australian born designer Louise Markey as reinterpreted silk shirts, LF Markey now creates a full ready-to-wear line out of London.

Put A Smile On Your Dial

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Our latest t-shirt release to celebrate our new store!

Bossman's Interview With The Residents

Blog

Peep the latest interview about all things GAG - our origins, vision and backstory about Ruben.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

We are dispatching orders daily / within 1-2 working days of order being placed.

We aim to deliver all NZ orders with a 1-3 day courier service ~ But during these wild Covid times deliveries may take 3 to 6 working days to be delivered.

We strongly recommend choosing "Local Pick-Up" / "In-Store Pick-Up" if you live in Wellington.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding out about online orders, what payment methods are provided, warranties and everything else in-between, we aim to aid you during your time of great great need. In saying all of that, if you'd rather just read up on everything follow the link!

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Returns & Refunds

Full price purchases placed online are eligible to be returned for an exchange, store credit, or refund providing your returns items fit our returns policy conditions outlined below if you contact us within 48 hours of receiving your order.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned Items must be unused, with the original tags & packaging still attached to the product. All footwear must be returned in the original shoe box, sunglasses and jewellery in the original case & box.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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