When you buy shoes the wrong size and then you aren't able to wear them because your toes are intolerably squished, or when you buy them too big and have to limit your sock choices to only the thickest you can possibly muster up or even double layer? Yeah, let's avoid that.

80 million years ago, the Tōtara tree made Aotearoa it's home. With a magical core ingredient, it's been building up the New Zealand landscape ever since, fighting off disease and beating environmental attacks.

Stay up-to-date with the latest footwear releases at GAG from New Balance, Nike and Salomon.

Introducing the WATA II from Veja.

Brooklyn-based menswear brand Adsum has collab'ed with the trusty outerwear label Gramicci for the first time - and we are stoked to be sharing it with you!

A 13 minute documentary created by Veja.

The latest arrivals from Meadowlark are designed in collaboration with Sydney-based artist Nell. Each piece is a meticulous replication of Nell’s most recognisable artworks.

We asked, and you guys certainly delivered! Check out the winning designs and buy 1 or maybe 10 of each - it's for charity!

Positively brought to you by Good As Gold & Dougs™

Patta x New Balance M990PP3 Light Olive/Lime are available at Good As Gold via raffle entry.

Good As Gold (20 Bond Street, Wellington) is now an official collection site for Lazy Sneakers.

Another pair of crème de la crème sneakers produced by the Boston-based 'Made in USA' team.

We're pretty sure we have some good kicks that you need to know about. So we decided to focus on some of our sneakers and why you need them in your wardrobe.

Kowtow's greatest inspiration has always come from nature. Following the lead of those who have come before them, this collection is influenced by the women of Bauhaus who showed that life is improved with design that is informed by nature.

Established in Paris in 2014 by Co-founders Hijiri Endo, Théodore Famery and Agoston Palinko, Carne Bollente is a free and independent brand which is serious about sexual positivity without forgetting a sense of humour.

Founded in 2015, Stora Skuggan's perfumes are based on stories that blur the line between myth and reality, creating an entire new world of story building and scents.

Welcoming POP! The finest skate brand from Amsterdam, touching down at GAG.

Our hottest new brand.

We got the ultimate NYE outfits already sussed.

OpéraSport Has Arrived

Our latest addition to the GAG brand list is a little label we've had our eye on for a hot minute. Based in London, and inspired by graph culture Ramps is delivering sick graphic tees and even better vibes. Bossman Ruben hit up Ramps to ask a few questions about himself and his brand.

What the GAG gang is recommending to you this lockdown.

We got in touch with Seoul Salon, a member of the Good Shit Community to check out the Good Shit they’re doing.

The collaboration between two Melbourne taste makers

Learn more about it.

Let us tell you.

The further you go the deeper it gets — a capsule collection created by Norse Projects and Los Angeles based artist Geoff Mcfetridge.

There's so much good stuff about these humble tees that quite frankly, you really oughta know.

We've just had a bunch of special new Be@rbricks arrive at GAG in 1000% and 400% sizes!

We've admired House Of Sunny for a good while now, so we're excited to finally have it available for you at GAG!

Entirely about love, with each piece holding emotion and meaning, Meadowlark's new collection Amour is vintage-inspired assortment of jewels with a hint of nostalgia and French charm.

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'Positive Messages' is a collection of joyful narratives to reframe the future.

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We're very happy to be welcoming back the very free, independent and completely unique Carne Bollente at Good As Gold very soon!!

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An exciting new range from Verner is arriving at Good As Gold soon.

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We're very happy to have found another sustainable womenswear brand to add to the list!

We try not to play favourites, but we'll admit that we're particularly excited for Paloma Wool to arrive.

The latest campaign from Stan Ray USA is super rad and we want to share it!

Abel was founded in Amsterdam by New Zealander Frances Shoemack.

We're stoked that our new space has been announced as a finalist in the Designers Institute of New Zealand Best Design Awards for 2020.

Treasured art and architecture from Europe inspired LUCIEN (meaning light), the latest collection from coveted jewellery brand Meadowlark.

Good Sport Magazine interviews Steve who is behind the seasonal releases of No Comply.

i-D have traced the iconic label's design evolution, collaborative history and contribution to culture in the lead up to their 20th anniversary.

Come inside and let us take you for the grand tour.

Free, independent and completely unique.

Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to create the world’s best natural perfume. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.

A note from us on behalf of the GAG team #BlackLivesMatter

Paloma Wool SS20 is arriving at Good As Gold real soon! It's fun and lush - you guys are gonna fricken love it! Let me tell you why.

It's simple really, here's 5 reasons why you should get one.

LOCKDOWN BUBBLE GANG ANIMATION

Brought to you by Good As Gold, No Comply and the NZ Government.

Never, ever underestimate the amazing feeling of putting on a really, really nice pair of socks.

"Vibskov combines New Nordic edginess with practicality and wearability that is executed with precise attention to detail to create unique yet timeless pieces. In short, his work is super fucking rad and we are so lucky to be able to stock it for you guys!"

A graphic based brand we reckon you should know about.

Various thoughts from some of the GAG team whilst we stay safe and stay sane in all our different corners during lockdown. Along with some memes from our saved images over the last few weeks...

A Must See Documentary About 90s Misfit Skaters and Artists by Aaron Rose & Joshua Leonard

Winners will get their design printed and sold in-store, with all profits going towards a charity of their choice.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

We have a very small but very lively bunch behind the scenes that keep the GAG clock ticking. It's about time you meet them properly.

Get in our lane, it's a fun place to be.

L.F.Markey is a London-based womenswear brand who make clothing that's well-made, fun and good for all women.

Introducing The Condor ~ ⁠Veja's first step into the running world. Now let us tell you what makes them so special.

“When you deconstruct a product, and you have a truly transparent approach, reality becomes more fascinating than any advertising fiction or marketing story. And that's what we’re trying to prove with Veja."⁠

'Post Modern Primitive Eye Protection' ~ We dig it

Everyone's favourite ethical sneaker is back!

The Ultimate Guide to Nike's Technology

With the latest New Balance 997H sneakers now in-store, we’re taking a look back at the history of the iconic 997 in all its forms.

Owner and founder Ruben Bryant was interviewed for Newspread Ideas.

The latest drop from Eric Elm's brand is available now.

I sat down with Brent Paye, founder 27mollys to talk Jewellery, Young Thug and basketball

What started in 2008 by Australian born designer Louise Markey as reinterpreted silk shirts, LF Markey now creates a full ready-to-wear line out of London.

Our latest t-shirt release to celebrate our new store!

Peep the latest interview about all things GAG - our origins, vision and backstory about Ruben.