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Store Info


111 Victoria Street


New Zealand

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+64 4 381 4653

Opening Hours

Monday – Thursday: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm



Stan Ray

Tried and true since 1972. Stan Ray is a family company born and still based in Texas, USA. To put it simply, they make clothes designed for easy wear and movement with minimum fuss and maximum practicality. Easy!

Shop Stan Ray here.

New Arrivals



FUCT (Friends U Can't Trust) is a clothing brand founded in Los Angeles in 1990 by artist and designer Erik Brunetti and skater Natas Kaupas. 29 years ago!! Crazy. Skate culture is their roots but they're well known for incorporating pop culture iconography into their own branding. We welcome FUCT back onto the GAG racks after a few years hiatus ~ one of the OG pioneering brands for modern streetwear clothing today. You should get FUCT, it's some clever stuff and we're stoked to have them back.


Consciously designed and made in New Zealand.

Natalie and her Mum create each piece with the desire for less. Each collection will excite with refined silhouettes but will hold true to a core collection of versatile staples. Simple elegance at it's very best.

Mina is a proudly local brand supporting and highlighting our extremely talented group of hands we have here in New Zealand.

We're very happy to welcome Mina to Good As Gold.

Shop Mina here.

New Arrivals

Adidas TEMPER RUN ~ Along with a few other new arrivals, some of the coolest ones we've seen in a while ~ We got full size ranges so you can all get amongst it

New Arrivals

No Comply | Issue 5

Inspired by an academic staple - the Oxford University crew, this issue features a white oversized chest print complete with mystery Latin motto. Nullus est liber tam malus ut non aliqua parte prosit. It's true.


------------------------------ NEW ARRIVALS FROM KOWTOW ------------------------------

New Arrivals


Based in San Francisco, Baggu create delightful bags that make our everyday lives easier and more enjoyable. The bags are consciously designed to create as little wastage as possible, using sustainable materials.

New Arrivals



HYPEBEAST Magazine Issue 26: The Rhythms Issue is now available for pre-order! Ours is a world where we can never go fast enough: rife with generalised anxiety and burnout plaguing an overworked, over-connected population. When else in history were we able to learn a new language, answer an email, make dinner plans and walk a friend through an emotional crisis within the same 5 minutes? We want to slow down. We want to discover how we'd fare on our own, without being hurried along by external forces that don't really matter; we want to know how it feels when our circadian rhythms aren't dictated by the light from our phones. With The Rhythms Issue, we wanted to show what may happen, when we're not siphoning every second of our time into serving a purpose.

Perks and Mini

Perks And Mini always deliver crazy fun hectic-ness in the very best way. The new arrivals consist of the best fitting tees and shirts - a little bit boxy, a little bit cropped, that happy medium you know what I’m sayin. All with very cool prints of course. We got accessories - scarves, socks and hats. And the most amazing god damn bomber jacket in the history of god damn amazing bomber jackets. You’re basically buying 2 jackets because this shit is REVERSIBLE!


New Arrivals

Brain Dead | Pre-Fall 19

Brain Dead is a collective group of artists and designers from all around the world coming together to make cool shit. Always interesting and could even say a little disruptive, the graphics often making us think twice. Available in New Zealand exclusively through GAG which we're real stoked about.




First introduced in 1996, the Legacy featured an Air Cushion landing zone, sandwich construction heel cap, and an EVA midsole to make a well-cushioned running shoe. Leaving no wish unfulfilled, the inherently stable design provided a comfortable ride. Today, the Legacy 96 pays homage to past endeavours not forgotten while looking for future adventures.



Everyone’s favourite ethical sneaker is back!!! Hello VEJA, it's so nice to see you. The idea behind a pair of Veja's: standing up with ⁠one foot in design and the other in ⁠social responsibility 👏 Make an ethical choice and looking real good while doing it, that's just the best. From the initial stages of production, gathering the raw materials etc, to the the point where you try your shoes on in the shop, Veja ensures the highest ethical standard is never compromised 👊 ⁠

New Arrivals

Wood Wood

Wood Wood started in 2002 and is based in Denmark Copenhagen. Their pieces are synonymous with clean Euro design, always top quality and timeless. Super super nice stuff. We can't rave enough!

New Arrivals



New Arrivals

Meadowlark | SOLIS

Inspired by America's vast, strange Southwest, the latest collection from Meadowlark is here. Startling rock formations and uneven shapes come together with gleaming precious metals and juicy freshwater pearls in clever assemblages, while the series of signet rings take their names from LA's most iconic streets.

Shop SOLIS here.


It's our 15th birthday yo ~ 21st September 7pm-1am ~ Meow, Edward Street ~ Come celebrate 15 years of independent retail with us

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.
We aim to deliver all NZ orders with a 1-2 day courier service, but occasionally in busy times orders can take 2-4 days.


Free shipping when you spend over $99.00 (NZD).
Purchases under $99.00 (NZD) will be charged $15.00 (NZD) for shipping.
Our standard Shipping to Australia takes 7-14 days.

Rest Of The World:

Free shipping when you spend over $299.00 (NZD).
Purchases under $299.00 (NZD) will incur the following shipping charge:
USA $29.00
Canada $45.00
Europe $29.00
UK $49.00
Hong Kong/Singapore/Thailand $29.00
Japan $40.00

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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