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Store Info


111 Victoria Street


New Zealand

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+64 4 381 4653

Opening Hours

Monday – Thursday: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm


This Easter weekend we're giving you a whopping 20% off in-store and online, including gear that's already on sale. SALE ENDS MONDAY 22ND AT 11:59PM (some exclusions apply)

Yu Mei

Based just around the corner from us in wonderful Wellington, Yu Mei's mission is to create quality products that will weather your journey with you. Devoted to the creation of understated luxury in the form of leather goods, Yu Mei's bags are born from the ethos that simplicity is complexity resolved.

Shop Yu Mei now.

New Arrivals



The final instalment of Kowtow's Winter 2019 collection is here. Kowtow collections are made from organic, renewable, biodegradable and regenerated fibres. Entirely committed to fair trade production, they design with longevity in mind.

997 Sport

Shop the latest New Balance

Henrik Vibskov

Danish born, Henrik Vibskov is known to take a myriad of styles are infuse them together to create something truly special. His garments are all finely crafted, made from fine cotton’, silk and wool. Vibskov's unique style sees draped, tight, baggy, over sized, cropped, pants, shirts, dresses, jackets, tees and even socks and hats. He uses prints inspired by Africa, plain denims and clean pin-stripes.

Shop Henrik Vibskov Here.



Tees, polos, bags, hoodies, caps and jackets featuring the work of renowned illustrator Parra. Wear some art. Have some fun.




Stepney Workers Club is an East London brand inspired by the inclusive culture of traditional Workers Sports Clubs. The unisex footwear is a rethink of timeless, genreless vulcanized classics that have been adopted by varying sub-cultures over the decades. EXCLUSIVE TO GOOD AS GOLD IN NEW ZEALAND

New Arrivals


GAG hhe largest selection of ethical Veja sneakers in New Zealand ~ Pre-Order best selling styles now!

New Arrivals

Don't take yourself too seriously ~ Shop the latest Lazy Oaf now.

New Arrivals


Stan Ray ~ Durable. All-purpose. Honest.

Stan Ray make clothes designed for wear and movement, with minimum fuss and maximum practicality. For rough work or lateral living.

This family business has provided sincere clothing hand made in Crockett Texas USA since 1972.

Get Rugged.



Stockholm's finest minimalist watches

Shop the latest Hansel From Basel Collection

New Arrivals

L.F Markey

L.F Markey

Inspired by workwear and utility, L.F. Markey create feminine women's clothing using bold, bright fabrics and high quality denim.

TDS x New Balance

The R_C2 features a GORE-TEX upper with leather overlays, completing the addition of waterproofing and breathability. There's reflective detailing throughout the shoe and a plastic lace cage detail to top it all off. Of course, for all your comfort needs the shoe features an ENCAP reveal sole cushioning system and a serrated rubber outsole so you know you're prepared for whatever activities of exploration you may embark on. The premium collection comes in 3 excellent colour ways. It's such a pleasure to have the Tokyo Design studio R_C2 range in-store and online at GAG.

Get yours now!

Come Say Hi

Come by 111 Victoria Street, Wellington and experience our awesome service.

Shipping & Delivery

New Zealand & Australia

Spend over $99NZD to receive free shipping. Purchases under $99NZD will incur the following shipping charge:

New Zealand $5


Rest Of The World

Spend over $299NZD to receive free shipping (For packages under 2kg).
Purchases under $299NZD will incur the following shipping charge:

Canada $45

Europe/Hong Kong/Singapore/Thailand $29

Japan $40

USA $29

UK $49

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Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items are final sale and cannot be returned or refunded.

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