New wood wood ~ how good good

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Store Info


111 Victoria Street


New Zealand

View Map

+64 4 381 4653

Opening Hours

Monday – Thursday: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm



GAG welcomes AKILA to the gang. AKILA is an independent eyewear brand based in Los Angeles focused on handmade unisex sunglasses at anti-industry pricing. The frames are handcrafted from plant-based acetate and lenses are 100% UV protected.

New Arrivals

New Wood Wood, How Good Good?

Wood Wood was founded in 2002 and is based in Copenhagen, Denmark. Their pieces are synonymous with clean Euro design, always top quality and timeless. Super super nice stuff. We can't rave enough!

New Arrivals



Nike has combined the timeless Air Force 1 with modern-day React cushioning technology to create the all-new Air Force 1 React D/MS/X. This hybrid silhouette retains a classic Air Force 1 shape but updates both the technology and detailing.

Stan Ray Just Landed ✨

Created to specialise in the production of military grade cotton sateen garments and painter overalls, Stan Ray provides hardwearing garments for a no-fuss lifestyle. With the new silhouettes Stan Ray has become a great streetwear/casual weekend favourite in countries around the world.

New Arrivals

A rad new updated version of the 1980's Fast Rider 🏁 Today, the Fast Rider is reborn and transformed into the Style Rider – with a slimmer outsole, ultra-comfortable Rider Foam, and fresh colours and material play 📍

GLORIA by Meadowlark has arrived 🖤

Inclusive of signet rings, pendants and earrings etched with meaningful symbols representing strength, love and peace. Some picked out with blue, pink or white sapphires, others weighted with glossy freshwater pearl drops - Gloria carries power in its deeply personal emblems.

New Arrivals

Brain dead

Brain dead

If you really want to get to know Brain Dead, I would suggest sitting in a dark silent room alone for a long period of time, that space between you and reality? That’s Brain Dead 🧠

New Arrivals

New Season Kowtow

This season, Kowtow explored the essence of everyday objects and the beauty revealed in their abstractions. Drawing on the works of Kitty van der Mijll Dekker, Constantin Brâncusi, Jean Arp and Charles & Ray Eames, the collection is a celebration of playful shapes and colour. Drop 1 is available now!

New Arrivals

Introducing the 990 V1

The 990V1 was the first instalment in the iconic 99X series by New Balance. First Released in 1982, it was the most expensive running shoe at the time, but still popped off, selling 10x more units than initially expected. Made in the US for 75 years the MADE series represents a limited quantity of premium made goods that contain a domestic value of 70% or more. This shoe contains all the ethos and quality that makes New Balance special - out of a 1000 this shoe is a 990 😙



Here at GAG, we call a spade a spade. Reebok don't make spades, but they make really nice, timeless sneakers that we reckon you can't go wrong with. Browse the range and take your pick!

New Arrivals

Finding a good pair of jeans is hard but we're here to make it easy!

We have sussed the ideal array of jeans we think you're looking for. Cool wider fits. Baggy but not sloppy if you get what we mean? It's always best to come try them on in-store as our shop staff are are marked excellence in the complex process that is trying on jeans. However, if you must buy online, we're always happy to exchange for a different size or fit that will work better.

New Arrivals



Beginning in 1962 as Blue Ribbon Sports, a humble running shoe company based out of Beaverton Oregon. Founders Bill Bowerman and Philip Knight changed the name to Nike Inc in 1978. The company takes its name from the Greek goddess of victory. Shoes for champions!

New Arrivals

FENNEC has arrived at GAG all the way from Seoul, Korea ~ Super sleek, minimal wallets that we can all appreciate


Drop by 111 Victoria Street and come say hi! - we were voted friendliest staff after all....

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.
We aim to deliver all NZ orders with a 1-2 day courier service, but occasionally in busy times orders can take 2-4 days.


Free shipping when you spend over $99.00 (NZD).
Purchases under $99.00 (NZD) will be charged $15.00 (NZD) for shipping.
Our standard Shipping to Australia takes 7-14 days.

Rest Of The World:

Free shipping when you spend over $299.00 (NZD).
Purchases under $299.00 (NZD) will incur the following shipping charge:
USA $29.00
Canada $45.00
Europe $29.00
UK $49.00
Hong Kong/Singapore/Thailand $29.00
Japan $40.00

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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