Shop the gag Summer sale!

Your Cart


$0.00 NZD

Continue Shopping



Store Info


111 Victoria Street


New Zealand

View Map

+64 4 381 4653

Opening Hours

Monday – Thursday: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm

GET SET, GO ~ The GAG Summer Sale starts now!! 🏁🙂🏁🙂🏁🙂🏁🙂 In-store and online, we have deals for everyone.

Finding a good pair of jeans is hard but we're here to make it easy!

We have sussed the ideal array of jeans we think you're looking for. Cool wider fits. Baggy but not sloppy if you get what we mean? It's always best to come try them on in-store as our shop staff are are marked excellence in the complex process that is trying on jeans. However, if you must buy online, we're always happy to exchange for a different size or fit that will work better.

New Arrivals



Here at GAG, we call a spade a spade. Reebok don't make spades, but they make really nice, timeless sneakers that we reckon you can't go wrong with. Browse the range and take your pick!

New Arrivals



Beginning in 1962 as Blue Ribbon Sports, a humble running shoe company based out of Beaverton Oregon. Founders Bill Bowerman and Philip Knight changed the name to Nike Inc in 1978. The company takes its name from the Greek goddess of victory. Shoes for champions!

New Arrivals

FENNEC has arrived at GAG all the way from Seoul, Korea ~ Super sleek, minimal wallets that we can all appreciate

New Arrivals


Based in San Francisco, Baggu makes delightful bags that make our everyday lives easier and more enjoyable. The bags are conciously designed to create as little wastage as possible, using sustainable materials. Baggu has a long-standing partnership with their manufacturer in China, who is committed to ethical and environmentally responsible practices. In summary, Baggu makes very nice bags and we are happy to welcome them to the GAG gang.

New Arrivals

GAG Welcomes Carne Bollente to the gang

Carne Bollente was established in France back in 2014. The brand's creators Agoston Palinko , Hijiri Endo and Theodoe Famery make sex their only concern. Free and independent, the goal is to penetrate the international fashion world with their playful and provocative embroideries that explore sex with absolutely no barriers or limitations. It's fun and a little bit naughty and we're stoked to get it all the way over here, exclusively at GAG in NZ.

New Arrivals

In a world where mass-produced products made by huge corporate brands are being thrown at us left, right and centre we think it's important for us as consumers to really consider what we're buying and where we're choosing to buy it from. GAG's a small bunch of fun and creative people coming together to provide our amazing customers (you!!) with the coolest, best quality items that we truly believe in and can fully vouch for. We've put together a bunch of interviews with the GAG Gang that quite frankly, consist of pretty random information so you can get to know the people behind Good As Gold! Click on any of the beautiful faces above to get taken to our blog where you can find them. Happy holidays and thanks for choosing GAG <3


Drop by 111 Victoria Street and come say hi! - we were voted friendliest staff after all....

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.
We aim to deliver all NZ orders with a 1-2 day courier service, but occasionally in busy times orders can take 2-4 days.


Free shipping when you spend over $99.00 (NZD).
Purchases under $99.00 (NZD) will be charged $15.00 (NZD) for shipping.
Our standard Shipping to Australia takes 7-14 days.

Rest Of The World:

Free shipping when you spend over $299.00 (NZD).
Purchases under $299.00 (NZD) will incur the following shipping charge:
USA $29.00
Canada $45.00
Europe $29.00
UK $49.00
Hong Kong/Singapore/Thailand $29.00
Japan $40.00

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

Read More


Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

Read More