Independent Streetwear & Fashion - Good As Gold

chefs’ favourite workwear

Service Works

Order up!

NEW IN-STORE

GIMAGUAS

Shop now!

NEW ARRIVALS

View all

Made In UK 991v2 Elevated Neutrals - Iron/Mulch - U991EY2

US M7 / W8.5 US M8 / W9.5 US M9 / W10.5 US M10 / W11.5 US M11 / W12.5 US M12 / W13.5 US M13 / W14.5

New Balance

$359.95 NZD
Yuna Jumper - Pink

SMALL MEDIUM LARGE

Gimaguas

$349.95 NZD
Ulla Midi Skirt - White

SMALL MEDIUM LARGE

Gimaguas

$289.95 NZD
Arc - Solar Yellow

EU 37 EU 38 EU 39 EU 40

Bloumme

$179.95 NZD
Twill Server Suit Jacket - Black

MEDIUM LARGE XLARGE

Service Works

$289.95 NZD
TL900 - Biege/Army Green - UTL909QQ

US M 5.5 / W7 US M6 / W7.5 US M 6.5 / W8 US M7 / W8.5 US M7.5 / W9 US M8 / W9.5 US M9 / W10.5 US M10 / W11.5 US M11 / 12.5 US M12 / W13.5

New Balance

$239.95 NZD
OD Easy Chef Pant - Umber

SMALL MEDIUM LARGE XLARGE

Service Works

$179.95 NZD
Akila x Brain Dead Bingo Sunglasses - Havana/Light Green

ONE SIZE

Akila

$349.95 NZD
Luis LS 2 Layers Polo - Navy/White

XSMALL SMALL MEDIUM LARGE

Gimaguas

$319.95 NZD
Releasing 12/11

Releasing 12/11

A$AP x Suede '94 - New Navy/Puma White

US M6 / W7.5 US M7 / W8.5 US M8 / W9.5 US M9 / W10.5 US M10 / W11.5 US M11 / W12.5 US M12 / W13.5 US M13 / W14.5

Puma

$219.95 NZD
Tech Twill Easy Chef Pant - Black

SMALL MEDIUM LARGE XLARGE

Service Works

$179.95 NZD
Akila x Pleasures Bona Sunglasses - Black/Black

ONE SIZE

Akila

$289.95 NZD
TL900 - Sport Green/Black - UTL903T1

US M5 / W6.5 US M6 / W7.5 US M7 / W8.5 US M7.5 / W9 US M8 / W9.5 US M9 / W10.5 US M10 / W11.5 US M11 / 12.5 US M12 / W13.5

New Balance

$239.95 NZD
Exclusive to GAG

Come Down T-Shirt - Brown

MEDIUM LARGE XLARGE

Ecstatic Research

$239.95 NZD
Canvas Chef Pant - Black

SMALL MEDIUM LARGE XLARGE

Service Works

$179.95 NZD
Pulse Sunglasses - Dark Brown/Dark Umber

ONE SIZE

Akila

$289.95 NZD
Jardin Checks Shorts - Red/White

SMALL MEDIUM LARGE

Gimaguas

$255.00 NZD
Klim Perf - Dark Chocolate/Mustard Seed

US M5 / W6.5 US M5.5 / W7 US M6 / W7.5 US M6.5 / W8 US M8 / W9.5

Puma

$219.95 NZD
Dustin LS Shirt - White/Navy

SMALL MEDIUM LARGE XLARGE

Gimaguas

$195.00 NZD
Partie Top - Black

SMALL MEDIUM

Phárlain

$209.95 NZD

LA-BASED eyewear

AKILA

Throw on some shades!

NEW BRAND AT GAG

ECSTATIC RESEARCH

View all

Exclusive to GAG

Unluckey In Love T-shirt - Charcoal

LARGE

Ecstatic Research

$239.95 NZD
Exclusive to GAG

Border Polo Knit - White

MEDIUM XLARGE

Ecstatic Research

$399.95 NZD
Exclusive to GAG

Supplements Hat - Green

ONE SIZE

Ecstatic Research

$149.95 NZD
Exclusive to GAG

Sold out

Sedition Knit - Multicolor

Ecstatic Research

~~Sold out~~
Exclusive to GAG

Campus Zip hoodie - Black

MEDIUM LARGE XLARGE

Ecstatic Research

$489.95 NZD
Exclusive to GAG

Come Down T-Shirt - Brown

MEDIUM LARGE XLARGE

Ecstatic Research

$239.95 NZD
Exclusive to GAG

Market Hat - Brown

ONE SIZE

Ecstatic Research

$149.95 NZD
Exclusive to GAG

Service L/S T-Shirt - Black

MEDIUM LARGE XLARGE

Ecstatic Research

$309.95 NZD
Exclusive to GAG

Campus T-Shirt - Navy

MEDIUM LARGE XLARGE

Ecstatic Research

$239.95 NZD
Exclusive to GAG

The Host Crew - Black

MEDIUM LARGE XLARGE

Ecstatic Research

$439.95 NZD

SHOP WISELY

VEJA

New season styles have landed!

New Arrivals. Exclusive to GAG in New Zealand.

b.Eautiful

Shop the latest.

Collection of Outdoor Brands

Get Outside!

Explore the outdoors!

Technically the best

ARC'TERYX

View all

Squamish Women's Hoody - Black

XSMALL SMALL MEDIUM LARGE

Arcteryx

$359.95 NZD
Konseal Women's - Black/Black

US M5 / W6.5 US M5.5 / W7 US M6 / W7.5 US M6.5 / W8 US M7 / W8.5 US M7.5 / W9

Arcteryx

$349.95 NZD
Kragg SL Cotton Bird Word - Alpine Blue/Stone Red

SMALL MEDIUM LARGE XLARGE

Arcteryx

$129.95 NZD
Women's Covert Cardigan - Black

LARGE XLARGE

Arcteryx

$329.95 NZD
Bird Head Toque - Mallow/Euphoria

ONE SIZE

Arcteryx

$129.95 NZD
25% OFF AT CHECKOUT - LIMITED TIME

FLASH 25% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Bird Head Toque - Mantis/Arctic Silk

ONE SIZE

Arcteryx

$129.95 NZD
20% OFF AT CHECKOUT - LIMITED TIME

FLASH 20% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Kragg Women's - Black

US M5 / W6.5 US M6 / W7.5 US M6.5 / W8 US M7 / W8.5 US M7.5 / W9

Arcteryx

$299.95 NZD
25% OFF AT CHECKOUT - LIMITED TIME

FLASH 25% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Bird Word Toque - 24k Black

ONE SIZE

Arcteryx

$119.95 NZD
25% OFF AT CHECKOUT - LIMITED TIME

FLASH 25% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Rho Glove - Black

SMALL MEDIUM LARGE XLARGE

Arcteryx

$79.95 NZD
25% OFF AT CHECKOUT - LIMITED TIME

FLASH 25% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Squamish Hoody - Fluidity

SMALL MEDIUM LARGE XLARGE

Arcteryx

$359.95 NZD
Kragg SL Cotton Bird Tile LS - Black/Arctic Silk

MEDIUM LARGE XLARGE XXLARGE

Arcteryx

$169.95 NZD
Kragg SL Cotton Bird Word - White Light

SMALL MEDIUM LARGE XLARGE

Arcteryx

$129.95 NZD
Emblem Fleece Full Zip Hoody - Black

SMALL MEDIUM XLARGE XXLARGE

Arcteryx

$289.95 NZD
Squamish Hoody - Black

LARGE XLARGE

Arcteryx

$359.95 NZD
20% OFF AT CHECKOUT - LIMITED TIME

FLASH 20% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Women's Emblem Fleece Full Zip Crop Hoody - Arctic Silk

MEDIUM LARGE XLARGE

Arcteryx

$259.95 NZD
25% OFF AT CHECKOUT - LIMITED TIME

FLASH 25% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Beta Jacket - Dark Shincha

MEDIUM LARGE XLARGE

Arcteryx

$729.95 NZD
Bird Word Cap - 24k Black

SMALL/MEDIUM

Arcteryx

$89.95 NZD
20% OFF AT CHECKOUT - LIMITED TIME

FLASH 20% OFF

ON SALE - No returns or exchanges (except on faulty products)

SALE

Kragg Men's - Black

US M10 / W11.5 US M12 / W13.5

Arcteryx

$299.95 NZD
Gamma 5 Panel Cap - Habitat

SMALL/MEDIUM LARGE/XLARGE

Arcteryx

$89.95 NZD
Konseal Men's - Black/Black

US M10 / W11.5 US M12 / W13.5

Arcteryx

$349.95 NZD

PAIR ARCTERY'X WITH

SALOMON

View all

XT-6 GTX - Black/Black/Ftw Silver

US M5 / W6.5 US M8 / W9.5 US M10 / W11.5 US M11 / W12.5 US M12 / W13.5 US M13 / W14.5

Salomon

$399.95 NZD
XT-6 GTX - Black/Black/Asphalt

US M7 / W8.5 US M8 / W9.5 US M9 / W10.5 US M10 / W11.5 US M12 / W13.5

Salomon

$399.95 NZD
XT-6 - Black/Black/Phantom

US M9 / W10.5 US M10 / W11.5 US M12 / W13.5

Salomon

$339.95 NZD
ON SALE - No returns or exchanges (except on faulty products)

SALE

XT-6 - Paloma/Paloma/Winter Bloom

US M5 / W6.5 US M9 / W10.5 US M10 / W11.5 US M11 / W12.5

Salomon

~~Regular price$339.95~~ Sale price$271.95 NZD
ON SALE - No returns or exchanges (except on faulty products)

SALE

XT-4 OG - Asphalt/FTW Silver/Nugget

US M10 / W11.5

Salomon

~~Regular price$359.95~~ Sale price$285.00 NZD

Designed to be loved and worn daily

Larriet

Shop the new collection!

A DREAM TO WEAR

GEEL

Los Angeles made. Small batch. Ultra soft.

Shop the latest collection

New Balance

Snap some necks!

Fresh drops from

NEW BALANCE

View all

🇬🇧 DIRECT FROM LONDON

S.W.C.

Explore the latest drop.

Consciously Created

KEEN

View all

Puma

Look at all of 'em!

the coolest water bottles

Chako Lab

New arrivals & restocks!

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Bags

Sunglasses

Water Bottles

Socks

Last Pairs

Founded in 2004 by Ruben Bryant, Good As Gold brings together the coolest streetwear and fashion brands from around the globe to present a unique selection of goods unlike anywhere else.

Over the last two decades, establishing a hub for the creative community that surrounds us has been important. We're proud to mix up local talents with internationally renowned brands and contributors to create a distinctly GAG experience.

Learn more about us here...

SHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALESHOP THE SALE