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Store Info


20 Bond Street


New Zealand

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+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.00pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm

Jun 16 2021

Let us tell you.

So what about ThisIsNeverThat?

ThisIsNeverThat has been around for almost a decade now. Looming in the fashion scene without fully establishing itself until 2018, with its first fashion show at Seoul Fashion Week. Before their appearance at Seoul Fashion Week, the logo’d clothing was making appearances on K-Pop stars and Korean rappers such as Giriboy, MC Meta, and Mad Clown, attracting interest in the brand. You know how the public likes it… create interest in the unknown, then expose it. Samsung even took interest in the brand before their debut fashion show, awarding them the Fashion and Design fund in 2017. The fund is awarded to a next generation clothing company that the judges view to have ability for commercial growth.

Founders Cho Nadan, Park Inwook and Choi Jonkyu have a flair for "normcore" creating pieces that reflect streetwear while combining tailoring and typeface. The trio aim to create clothing inspired by the everyday. What they do, what they see, what they feel. Their pieces combine aesthetic with comfort, valuing both elements equally.

Some fashion critics have even compared ThisIsNeverThat to none other than Supreme. But aside from similar collaborations with brands like Vans, Reebok and Puma, we believe ThisIsNeverThat is in a lane of its own. Take a look at our stock and see for yourself.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

Orders will be shipped in normal time frames but because of Covid-19 restrictions please allow an additional 3 – 5 days due to additional safety measures put in place to ensure the safety of our team and couriers.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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