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Store Info


20 Bond Street


New Zealand

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+64 4 381 4653

Opening Hours

Mon - Thur: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 10.30am – 5.00pm

Jun 16 2021

Let us tell you.

So what about ThisIsNeverThat?

ThisIsNeverThat has been around for almost a decade now. Looming in the fashion scene without fully establishing itself until 2018, with its first fashion show at Seoul Fashion Week. Before their appearance at Seoul Fashion Week, the logo’d clothing was making appearances on K-Pop stars and Korean rappers such as Giriboy, MC Meta, and Mad Clown, attracting interest in the brand. You know how the public likes it… create interest in the unknown, then expose it. Samsung even took interest in the brand before their debut fashion show, awarding them the Fashion and Design fund in 2017. The fund is awarded to a next generation clothing company that the judges view to have ability for commercial growth.

Founders Cho Nadan, Park Inwook and Choi Jonkyu have a flair for "normcore" creating pieces that reflect streetwear while combining tailoring and typeface. The trio aim to create clothing inspired by the everyday. What they do, what they see, what they feel. Their pieces combine aesthetic with comfort, valuing both elements equally.

Some fashion critics have even compared ThisIsNeverThat to none other than Supreme. But aside from similar collaborations with brands like Vans, Reebok and Puma, we believe ThisIsNeverThat is in a lane of its own. Take a look at our stock and see for yourself.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.

We are dispatching orders daily / within 1-2 working days of order being placed.

We aim to deliver all NZ orders with a 1-3 day courier service ~ But during these wild Covid times deliveries may take 3 to 6 working days to be delivered.

We strongly recommend choosing "Local Pick-Up" / "In-Store Pick-Up" if you live in Wellington.

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding out about online orders, what payment methods are provided, warranties and everything else in-between, we aim to aid you during your time of great great need. In saying all of that, if you'd rather just read up on everything follow the link!

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Full price purchases placed online are eligible to be returned for an exchange, store credit, or refund providing your returns items fit our returns policy conditions outlined below if you contact us within 48 hours of receiving your order.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned Items must be unused, with the original tags & packaging still attached to the product. All footwear must be returned in the original shoe box, sunglasses and jewellery in the original case & box.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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