Veja - Recycled Natural Organic - Veja
Jun 21 2022
Formed in 1977 Sea Shepherd is a non profit organisation that was created for the protection of whales, dolphins and marine wildlife.
Together with authorities they use their armoured ships to tackle illegal fishing head on and bring poachers to justice. In an age where our oceans are being pillaged with impunity, Sea Shepherd is on the front lines protecting our environment.
Well known for its “direct action” approach, Sea Shepherd is a contentious player even labelled as an "eco-terrorist" organisation in Japan (Japan still hunts whales).
As a more radical organisation than regular fashion brands would normally partner, Veja jumped at the chance to work with these environmental ocean defenders.
With environmentalism at the forefront of Veja’s ethos it’s a collab made environmental heaven.
The idea to work with Sea Shepherd resonated with Veja co-founder Sébastien Kopp because of their mutual focus on taking action towards a solution, “I link what they do for the ocean with what we do in Amazonia. It’s very much linked, because it’s really difficult to preserve versus destroy.”
For this collaboration, the VEJA studio worked on a full-black sea rover version of the Dekkan. Made in Alveomesh, this technical fabric is made of 100% recycled polyester.
The Dekkan is an outdoor and adventurous style. Along with VIBRAM, they combined their ecological materials and their know-how in a new formulation. The midsole is 70% sugar cane, which provides a forceful grip, while the outsole contains 30% Amazonian rubber and 25% rice waste.
Find out more about Sea Shepherd HERE.
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